Creating an interesting YouTube Video can be the most effective tool for bringing your business new customers. When Creative Visual Productions was launched back in 1993, we commonly produced promotional videos that were ten to fifteen minutes. That was the norm, but attention spans have shrunk so much over the last 25 years that a good promotional video today usually ranges from thirty seconds to 2 minutes. 93% of buying decisions are influenced by social media with YouTube leading the way. Just as quickly as a potential customer clicks in to watch a video they can click out if they find it boring or unprofessional. It is important that several key factors be addressed and implemented in producing a good promotional video. It is important to grab the viewers’ attention right from the start. This can be accomplished with a compelling statement, a question or something unexpected. It is important to follow all the important technical rules when creating an interesting YouTube video. First make sure you have a variety of shots and different scenes to make the video interesting. Also you want to make sure the video has good lighting and that it is steady and shot on a tripod. Nothing makes a video look more unprofessional than having shaky camerawork throughout. Take the time to script out your message so you can keep it as brief as possible. Now that we have covered video rules for creating an interesting YouTube video, it is time to address the audio. Make sure whoever is speaking is wearing a good microphone. Also spend the extra money to bring in a professional voiceover person who will know the right speed to read the script and how to make inflections in their voice to emphasize the import parts. In editing also choose upbeat music to have lightly in the background. This will drive your video making it more interesting and seemingly shorter than it actually is when a music track is mixed correctly. The most important factor in creating an interesting YouTube video will be the editing and use of special effects, graphics, logos and titles. While you may want to use all these elements to make it more interesting, don’t go overboard. Special effects, transitions and titling should be used in moderation and where appropriate to help communicate your message. TIPS TO MAKE YOUR VIDEO STAND OUT:
Creative Visual Productions is a full service South Jersey studio covering all your multimedia needs since 1993. Leveraging their extensive backgrounds in advertising, design, video, tv, and web development, Creative Visual Productions’ staff is the team that can bring your vision to life. Our services include video production, website design and development, social media strategy, video transfers, Search Engine Optimization, e-commerce solutions, DVD duplication, graphic design, and brand creation. Our Content Outreach Program and Vidbi Video Business Card are new products that deliver timely interactive video content to websites, blogs, email signature lines and social media sites engaging visitors, potential customers, and clients. These platforms offer a turnkey search engine optimization system to get high search rankings on popular sites like Google, Bing, and Yahoo. As a certified Google Partner, CVP is the trusted source in the Philadelphia area for Google Adwords, Pay Per Click, and Google Analytics management. CVP now has two product offerings that can get clients on the first page of Google search instantaneously. CVP has affordable services for any marketing budget. Our extensive video transfer service includes over ninety file and formats we can handle. Everything from broadcast videotapes to consumer home videos, cassettes, records and film converted to DVD and digital files. Professional quality with quick turnaround that saves you time and money. Let us create a campaign to broadcast your message to the masses. Schedule your free consultation today to get great video production services near me. Call 856-848-0046 or visit creativevisualproductions.com. The post 9 Tips For Creating An Interesting YouTube Video appeared first on Creative Visual Productions. via Tumblr 9 Tips For Creating An Interesting YouTube Video
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Video is one the most popular ways to deliver and consume content on the internet. Facebook, Twitter, and Snapchat all encourage people to watch and share short, informal videos. This makes employees particularly receptive to video in corporate learning programs. That means trainers, instructional designers, and anyone else tasked with training employees should be creating training videos as part of their corporate learning program.
In this post, I’ll guide you through key steps to creating engaging training videos. We’ll discuss the types of videos you can create, and how you can edit them in ways that capture and keep employees’ attention. Let’s get started! Step 1: Pick your topic The first thing to do when creating training videos is to select a useful, relevant topic. Nowadays people are incredibly quick to abandon videos that don’t provide the information expected, so selecting a topic of interest and importance to your audience is critical. To select the right topic, first, define who your audience will be. Then develop a thorough understanding of your audience and their needs. Take time to do research that identifies the topics they’re most interested in or most need help with. Tailor your research methods to the location and size of your audience. If internal training is your assignment, then you might conduct interviews with employees. If you’re creating documentation for external users or a larger audience, then a survey might be an ideal way to collect information. Consider the availability of online forums and other resources as way to guide you as you refine your topic. Hone your topic to a single, focused idea. If you’re having trouble doing that, consider breaking it into two topics, with the second building on the first. A series is an excellent way to make training videos that are useful and easy to digest. Step 2: Choose a format for your content The next step in creating an engaging training video is to choose a format. As you start to work on the video, consider the resources available, your timeline, and stakeholder expectations. Different types of training videos take different levels of time and effort to complete. Here are some formats you might choose for your training video. Screencast A screencast is a recording of your computer screen. If you are training people on a new software or computer system, this will likely be at least a part of your video. Screencasts can range from informal to highly polished productions. Microvideo A microvideo is a very short video – five to fifteen seconds – that demonstrates a single process or idea. Sometimes microvideos don’t have narration but instead rely on visuals or text on the screen. This might be a good choice if you have a number of simple processes to teach that don’t take up enough time to warrant creating a longer training video. Presenter video For live training, consider recording it to create a presenter video. Then, you can edit the recording and use it as part of your learning program. Demo video If you’re training people on physical processes, a demo video may be the right choice. In these videos, someone usually acts as a “host” and shows the viewers how a particular product, service, or process works. Many of the DIY videos on YouTube use this format. Role play In a role play video a scenario is acted out to help viewers picture and better understand the way a particular interaction should go.They are good for training viewers on how to handle things like sales calls, technical support processes, and other social interactions. It takes a bit of acting, but if you’re training soft skills, this format might be the best bet as it helps viewers picture actual circumstances and situations. Animation Animated videos use text and graphics to get their message across. They take some technical and artistic know-how to create, but they’re great for engaging your audience. Interactive video Interactive videos are a newer format. One way to think of these are like a “choose your own adventure” video where viewers are asked to respond to situations and then see how things play out depending on their decision. They can be a good way to get your viewers involved. If you want people to experience how different decisions play out, you might give this a try. Step 3: Script and storyboard I’m sure when you think about your video a clear picture emerges in your mind. The scenes layout in order, the visuals are neat, and the words just need to be said aloud. Of course, if you go straight to recording your video without any prep work, it becomes clear that all of these things are not as organized and perfect as they appear in our imagination. I know because I have done it. Just because we can’t go straight to producing a video, doesn’t mean we don’t truly have a great video in mind. It just demonstrates the importance of getting those words, visuals, and scenes out of our minds and onto paper in the form of a script and/or storyboard. The first and most important prep task is to write a script. Start a document in your favorite word processor and start writing what you want to say. If you’re doing a screencast or microvideo that involves screen recordings, go through the process you plan to show. It might help to think of how you’d explain the process if someone from your audience was sitting with you. After scripting, create a storyboard. A storyboard demonstrates the visual sequence of a video through simple sketches or images. I usually capture a few screenshots or take pictures to get a concrete idea of what I want to show in my video. Your storyboard shouldn’t take long to put together, and you don’t need to agonize over sketching anything beautiful. Stick figures work just fine. Step 4: Recording and editing Alright, once you’ve done all the prep work, you can start recording. You don’t have to be a video pro to get great video, either. Anyone can record an excellent screencast with a just a little practice. And you probably have the technology in your pocket (Hint: smartphone camera) to record a great video if you’ve chosen to do a role play or demonstration video. Once you’ve recorded your footage, there are a number of ways to edit your video so it’s visually engaging. Annotations In screencasts and other videos, annotations are a great way to draw attention to particular things. Arrows and shape callouts can even be combined with animations and text to keep viewers’ attention where it needs to be. Text Overlays Placing text on your video helps you keep things visually intriguing while hammering home key points. Use it in lower thirds graphics to introduce speakers or emphasize a point or idea. Animations Make text and shapes move into your video or along the screen. Animations are excellent for keeping visuals varied and intriguing in your learning videos. Custom animations are one option, but Camtasia Behaviors are an easy way to quickly add creative movement to text, shapes, and other graphics in your videos. Show the speaker Don’t be afraid to show the narrator in your videos. In screencasts, this is done by recording your webcam and then switching to that footage at opportune moments, usually the beginning and end. Just be sure you’re looking at the camera! Add some interaction Interaction is a technique that is gaining traction in corporate training videos. With interactive hotspots, you can send viewers to a specific point in a video, ask them to respond to input, or guide viewers to the next step in a series. Step 5: Produce, host, and distribute Finally, we’ve made it to the last step of creating a top-notch training video: production and hosting. This is prime time, when we make the video available to our viewers. The first thing to do is produce the video. Producing your video renders it from the video editor into a video file. You’ve likely heard of different video file formats, especially the most common and widely used MP4. Unless you have a reason not to, I suggest producing your video as an MP4 at the same size you edited it. For more information on producing a video with Camtasia, check out our tutorial on producing and sharing. Once the video is produced, it’s time to host it. Hosting is how a video is made available to viewers. YouTube and Vimeo are examples of hosting sites, but there are a number of other ways to host a video, and it’s important to choose the one that works best for you. If you want to make your video public, YouTube or Vimeo are good options. However, if you want it to be available only to people at your company you can host it on your company’s LMS or internal website. Another option is to use Screencast.com, which allows you to host videos and images, and then share a link with others. If you created your video with Camtasia, you can even produce videos straight to Screencast.com, YouTube, or Vimeo. Now you’re ready to make your own training videos! What other questions do you have about creating great training videos? We’d love to answer them in future blog posts! Source: How to Make Great Corporate Training Videos |
AuthorCreative Visual Productions (a division of Creative Video) has been producing the highest caliber of video for national brands since 1993. Give us a call today to see how we can help you and your business with our many services including video transfers, Website Design and Development, SEO, Vidbi, Photography CD/DVD Authoring, and our very own Content Management Program for new fresh original content for your website or video! ArchivesCategories |